Jessica Morse, Co-founder

As a nationally recognized and widely followed expert on clean beauty, Jessica Morse brings an unparalleled level of knowledge to an industry that was, until recently, broadly ignored where personal safety was concerned. Jessica launched her clean beauty and lifestyle blog, Bare Beauty, more than six years ago to help educate and spread awareness about the truth in ingredients. Passion and transparency pushed Jessica to scour books, articles and scientific papers to discover and share findings about what is truly clean in wellness and beauty, without sacrificing the luxury aspect of those categories. She found immediate success by being a pioneering voice and an influencer, pushing further, a crucial discussion in what happens to be the fastest growing segment in a multi-billion dollar industry. With her expertly researched recommendations—from lipstick and laundry detergent to dry-brushing and nail polish—paired with simple tips and a healthy dose of humor, Jessica proves that glamour can be green and engaging. In addition to serving as a regular contributor for MindBodyGreen, Jessica has been featured on, Glitter Guide and MyDomaine. Prior to launching Bare Beauty, Jessica spent the early part of her career working in sales for companies such as Ralph Lauren and Vera Wang, and looks to translate that high-touch experience into the quintessential, natural nail studio.

Laura Pelzer, Co-founder

Laura Pelzer is a seasoned strategic communications executive and entrepreneur with nearly two decades of experience in successfully marketing luxury and lifestyle brands. With an intuitive eye and laser sharp business acumen, her forward-thinking and elevated, approach has become the foundation for her strategy firm IN/HOUSE, as well as a driving force in her success in directing and shaping the customer experience through product offerings, service deliverables, process and structure. From a jumpstart marketing career at Ralph Lauren Corporate in New York, to cultivating the team and brand vision for international manufacturing darling The Urban Electric Co., to working with a number of Charleston’s creative brands such as Garden & Gun and IBU, Laura’s experience and understanding of how to develop and grow successful brands continues to show results. The Water Room is the next chapter in yet another unique brand that will set the stage for what will become the regional standard for the ultimate manicure/pedicure experience.

Rae Phillips, Partner

As CFO for The Water Room, Rae Phillips brings nearly two decades of financial experience to the team—from her start at Price Waterhouse Cooper in San Francisco the past 10 years of owning her own business, Level Accounting, which provides consulting and CFO services to local and national brands. A natural entrepreneur, she thrives on watching small businesses grow, and actively seeks smart business opportunities. Learning about The Water Room, plus the ability to join the team, was a chance to blaze yet a new trail with other women looking to expand and educate the region on non-toxic products, and fill an obvious gap in the marketplace for an elevated nail experience.